One of the characteristics of millennial parents is that they want to have ready access to information. Grades, attendance, upcoming events, announcements, celebrations, etc.
According to a Pew Research study, 95% of adults aged 18-49 are regularly online. That’s 95% of parents of school aged children.
Millennials expect information to be easily accessible at any time. According to this Crowdtap article from January, 2016, 90% of millennial parents believe that social media is a useful way to get information. A year later, this number has likely increased. This is why monthly paper newsletters are going by the wayside (or should, at least). Consistent use of social media is the most effective way to reach today’s parents.
If your school or district is not yet reaching parents via social media, it’s time to get started.